"FADE IN… ‘BAL D’AFRIQUE’ "
When adventure has a name. And a scent.
If BAL D’AFRIQUE were a movie, it would be packed with real plot twists of marigold and bergamot, the suspense of cyclamen and buchu, and the magnetism of violet and cedarwood. It would be a timeless documentary filmed with intensity and elegance where every scene lingers long after the credits roll. Inspired by Ben Gorham’s (Byredo’s founder and creative director) travels and memories with his father in Africa, this fragrance is a love letter to cultural fusion and the continent’s vibrant spirit.
FOR THE PLAYERS
They bring a constant change but are consistently positive in essence. Dedicated to sensory pleasure and indulgence, the DYNAMIC perfumes stand out and reach for a dynamic niche-lover full of energy who seeks to find a match in what they wear daily and occasionally. The series of contrasts at play in each of the spirited perfumes awake a playful mood perfect to spread around.
Jerome Epinette
PERFUME AS A JEWEL
Jérôme Epinette’s journey into the world of perfumery began amidst the vineyards of Burgundy, where he spent his childhood learning to appreciate the complex nuances of wine and cultivating a fascination for the art of scent. Raised by a mother who owned perfume boutiques, Jérôme was inspired from an early age by the elegance and magic of fragrances—a passion that led him straight to Grasse, the world’s perfume capital, to perfect his craft at the renowned Perfumery Institute.
Byredo doesn’t follow trends. It distills emotions – the ones that stay, linger, and become identity.
